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Shopper Insights In India

IntroductionThe Indian grocery retail sector is enterring a phase of rapid growth and transformation, with the advent of modern retail formats and changing consumer attitudes towards grocery shopping itself. This report identifies key prevalent trends, provides insight into potential growth opportunities, and offers strategic action recommendations.Features and benefitsUnderstand the key consumer ...

File Size: 7094 KB
Print Length: 80 pages
Publisher: Datamonitor Consumer (September 27, 2012)
Publication Date: September 27, 2012
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B009NWR3OM
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rends/insights driving the growth of modern grocery retail in India.Develop stronger brands and a superior competitive positioning by drawing inspiration from the pioneers in the Indian grocery retail industry.Focus on factors that influence consumers' store choice through shopper profiling on the basis of evolving desires, wants, and shopping habits.Avoid costly investments by learning important lessons from companies already operating in India.HighlightsWith greater exposure to newer retail formats, the Indian shopper's store choice is being driven by factors other than just value offerings. Convenience, product quality, and range – which were traditionally perceived as secondary influencers of store choice – are beginning to play a more central role for the Indian shopper.Traditionally, the bulk of the grocery shopping in India was done during multiple short trips to the local kirana store. Gradually, working urban shoppers are becoming significantly more organized in their approach. There is an observable trend towards fewer trips to supermarkets, while the volume of purchases per trip is on the rise.Your key questions answeredWhat are the major trends shaping the future course for the grocery retail sector in India?How effective are store loyalty programs in India and what are the key strategies to improve the store loyalty of Indian shoppers?What are the roles of private label offerings and online grocery retail in India's modern retail setup?What are the key trends emerging from the increasing participation of men and children in grocery shopping, and what are the key implications?