Less And More: The Design Ethos Of Dieter Rams
"In the more than 40 years that he spent working at Braun, Dieter Rams established himself as one of the most influential designers of the twentieth century. His elegantly clear visual language not only defined product design for decades, but also our fundamental understanding of what design is and what it can andshould do. Dieter Rams created ten rules of design more than twenty years ago. Someti...
Hardcover: 808 pages
Publisher: Gestalten; Bilingual edition (November 15, 2011)
Product Dimensions: 7.5 x 2.2 x 9.5 inches
Amazon Rank: 708500
Format: PDF Text djvu ebook
- 3899553977 pdf
- 978-3899553970 epub
- Klaus Klemp pdf
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“One of the best books I now own. Every design freak like me must have this. Simplicity is elegance was the thrust of his work, and nowhere have I seen it taken to these levels. His work has obviously influenced many in his field. It's easy to see the...”
es referred to as the ten commandments, they are just as relevant today: Good design is innovative. Good design makes a product useful. Good design is aesthetic. Good design helps a product to be understood. Good design is unobtrusive. Good design is honest. Good design is durable. Good design is consistent to the last detail. Good design is environmentally friendly. Good design is as little design as possible. Less and More elucidates the design philosophy of Dieter Rams. The book contains images of hundreds of Rams's products as well as his sketches and models from Braun stereo systems and electric shavers to the chairs and shelving systems that he created for Vitsoe and his own company sdr+. In addition to the rich visual presentation of his designs, the book contains new texts by international design experts that explain how the work was created,describe its timeless quality, and put it into current context. In this way, the work of Dieter Rams is given a contemporary reevaluation that is especially useful in light of the rediscovery of functionalism and rationalism in today s design. Less and More shows us the possibilities that design opens for both the manufacturer and the consumer as a means of making our lives better through attractive, functional solutions that also save resources. "